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Model in olive green coat holding brown leather shoulder bag against white wall for Gucci Fall 2024 campaign photographed by David Sims

Gucci Fall 2024 Ad Campaign 2024

About

This portrait from the Gucci Fall 2024 ad campaign features a model standing against a minimal white studio background, wearing a structured olive green coat and holding a large brown leather shoulder bag in the foreground. The image is styled by Alastair McKimm with creative direction by Sabato De Sarno, hair by Duffy, and makeup by Lucia Pieroni, captured through the photography of David Sims. The composition employs soft lighting that highlights the textures of the heavy wool coat and the fine grain of the leather accessory. Prominent white serif typography spelling the Gucci brand name is overlaid horizontally across the center of the frame.

Brand

Gucci

Project

Gucci Fall 2024 Ad Campaign 2024

Keywords

woman in olive green coatolive green coatgreen coatcoatbrown leather shoulder bagbrown leather bagleather shoulder bagshoulder bagbrown bagbag

Credits

Sabato De Sarno
Gucci Creative Director
Riccardo Zanola
Marie Schuller
Director
David Sims
Photographer
Alaato Jazyper
Models

Styles

EditorialVerticalClean

Industries

Luxury Fashion Houses

Background

White Seamless

Context

Advertising Campaign
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