ProjectBrand Identity

Brand Identity 2022
Associated creatives
Tags
Description
An outdoor advertising billboard displays a rich burgundy background featuring prominent pink typography with the numbers 6161 and the text reasons to be more alive. Below the main copy, small brand text reads GIGI. The billboard is mounted against a weathered white brick wall marked with faint graffiti. Above the wall, a modern dark brick building with large multi-pane windows is visible. The foreground features a paved sidewalk with two small grey bollards banded with red stripes under natural daylight.
Style
Horizontal, Commercial, Clean
Techniques
Typography, Natural light
Background
Residential Building
Context
Out of Home (OOH)