GIGI
Brand Identity
Brand
ProjectBrand Identity
Date
Mar 2022
Description
GIGI’s brand identity project, developed by Zware Jongens, establishes a cohesive visual language across both physical and digital touchpoints. The design system utilizes a palette of bold magenta, burgundy, and warm yellows, anchored by elegant serif typography and archival film imagery that nods to classic cinema. From the tactile packaging of custom pizza boxes to the expansive outdoor billboard campaigns, the work emphasizes graphic clarity. Digital extensions, including mobile UI mockups and website layouts, maintain this minimalist editorial aesthetic, creating a versatile brand presence that translates from urban street posters to smartphone screens.
Style
Commercial, Warm, Clean, Horizontal
Techniques
Typography, Natural light
Associated creatives
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