GIGI Brand Identity 2022

Description

This graphic design project by Zware Jongens for the GIGI brand showcases mobile application interface mockups across four vertical smartphone screens. The designs feature bold magenta and dark maroon colorways paired with elegant serif typography displaying the brand messaging and text referencing Sophia Loren in Due notti con Cleopatra. Layered black and white historical film stills appear on the rightmost screens, creating a dynamic visual narrative that blends digital UI with archival imagery. The clean, minimalist composition highlights strong branding elements and editorial layout design.

Style

Horizontal, Commercial, Minimalist, Graphic

Techniques

Typography, UI illustration

Industries

Apps & Digital Platforms

Color

Context

Website / Web