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BrandGap
Project'Get Loose' Fall 2024 Ad Campaign
A group of dancers performing in a large empty warehouse under natural sunlight streaming from a ceiling skylight.

Gap 'Get Loose' Fall 2024 Ad Campaign 2024

Associated creatives

If there is one
If there is oneAgency
Dan Martensen
Dan MartensenDirector
Troye Sivan and CDK Company
Troye Sivan and CDK CompanyTalent
Sergio Reis
Sergio ReisChoreographer
“Funny Thing” by Thundercat
“Funny Thing” by Thundercat

Tags

group of dancersdancers performingdancersgroup of dancers in warehousedancers in warehouse

Description

A group of dancers performs dynamic choreography inside a vast industrial warehouse for the Gap Get Loose Fall 2024 ad campaign directed by Dan Martensen. Natural sunlight beams down from overhead skylights, casting long, dramatic shadows across the expansive concrete floor. The ensemble wears casual layered apparel featuring relaxed-fit denim and white tops. The raw architectural setting emphasizes scale and motion within this commercial fashion editorial.

Style

Horizontal, Commercial, Earthy, Minimalist

Techniques

Natural light

Industries

High Street Fashion

Color

Medium Grey (50%)
Navy (30%)
Pure White (20%)

Background

Warehouse

Context

Advertising Campaign