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BrandGap
Project'Get Loose' Fall 2024 Ad Campaign
Troye Sivan leaning against a plain wall wearing a dark brown corduroy jacket and matching cargo pants for Gap Get Loose campaign

Gap 'Get Loose' Fall 2024 Ad Campaign 2024

Associated creatives

If there is one
If there is oneAgency
Dan Martensen
Dan MartensenDirector
Troye Sivan and CDK Company
Troye Sivan and CDK CompanyTalent
Sergio Reis
Sergio ReisChoreographer
“Funny Thing” by Thundercat
“Funny Thing” by Thundercat

Tags

troye sivantroye sivan in jackettroye sivan portraitman in brown jacketbrown jacketcorduroy jacketcargo pantsbrown cargo pants

Description

Troye Sivan poses for the Gap Get Loose Fall 2024 ad campaign directed by Dan Martensen. He is leaning casually against a neutral studio backdrop, wearing a dark brown corduroy jacket, layered dark zip-up hoodie, and loose cargo pants. The studio lighting casts soft shadows, highlighting the textured fabrics and relaxed styling of the apparel.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Chocolate (70%)
Jet Black (30%)

Background

Grey Seamless

Context

Advertising Campaign