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BrandGap
Project'Get Loose' Fall 2024 Ad Campaign
Troye Sivan and dancers posing in casual streetwear for Gap Get Loose campaign

Gap 'Get Loose' Fall 2024 Ad Campaign 2024

Associated creatives

If there is one
If there is oneAgency
Dan Martensen
Dan MartensenDirector
Troye Sivan and CDK Company
Troye Sivan and CDK CompanyTalent
Sergio Reis
Sergio ReisChoreographer
“Funny Thing” by Thundercat
“Funny Thing” by Thundercat

Tags

troye sivantroye sivan dancingtroye sivan posinggroup of dancerswhite t shirtblue jeanssilver chain necklace

Description

Troye Sivan stands front and center alongside a group of dancers in an industrial parking structure or large open interior space for Gap's Get Loose Fall 2024 ad campaign. Directed by Dan Martensen with choreography by Sergio Reis, the group poses dynamically in casual apparel including white t-shirts and denim jeans. Natural light filters through overhead architectural elements, casting soft shadows across the scene. The composition highlights relaxed silhouettes and contemporary youth culture styling.

Style

Horizontal, Commercial, Clean, Polished

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (50%)
Royal Blue (40%)

Background

Carpark

Context

Advertising Campaign