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  • ·Gap Get Loose Fall 2024 campaign by Dan Martensen
BrandGap
Project'Get Loose' Fall 2024 Ad Campaign
Troye Sivan and a group of dancers performing in denim and white tops for Gap Fall 2024 campaign directed by Dan Martensen

Gap 'Get Loose' Fall 2024 Ad Campaign 2024

Associated creatives

If there is one
If there is oneAgency
Dan Martensen
Dan MartensenDirector
Troye Sivan and CDK Company
Troye Sivan and CDK CompanyTalent
Sergio Reis
Sergio ReisChoreographer
“Funny Thing” by Thundercat
“Funny Thing” by Thundercat

Tags

troye sivantroye sivan dancingdancers in denimgroup of dancersrelaxed fit blue jeanswhite t shirtcropped denim shirt

Description

Troye Sivan leads an energetic ensemble of dancers for Gap's 'Get Loose' Fall 2024 ad campaign, directed by Dan Martensen. The group strikes dynamic poses against a neutral concrete backdrop, wearing casual apparel featuring relaxed-fit blue denim jeans, white t-shirts, and cropped shirts. The lighting is bright and directional, highlighting the textures of denim and cotton while capturing motion. Choreography by Sergio Reis shapes the rhythmic group arrangement.

Style

Vertical, Commercial, Action, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Navy (50%)
Pure White (30%)

Background

Concrete Texture

Context

Advertising Campaign