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BrandFloyd
ProjectBrand Identity
Close-up of Floyd brand identity swatch cards showing red typography alongside textured fabric samples in yellow and grey

Floyd Brand Identity 2019

Associated creatives

Order
OrderGraphic Design

Tags

floyd brand identityfloyd brandingbrand identityfabric swatchesupholstery fabrictextile swatchesgraphic designtypography card

Description

A detailed close-up shot showcasing the brand identity and graphic design materials for Floyd. The composition features white cards printed with bold red typography naming specific colorways like Mist, positioned directly adjacent to woven textile fabric swatches in vibrant yellow and soft grey. Natural light highlights the tactile, textured weave of the upholstery samples and the clean printed surface of the branding cards.

Style

Horizontal, Commercial, Clean, Tactile

Techniques

Macro, Natural light

Industries

Consumer Electronics

Color

Mustard (40%)
Medium Grey (40%)
Crimson (20%)

Background

Fabric Texture

Context

Brand Film / Corporate Video