Floyd Brand Identity 2019

Description

This image showcases the brand identity design for Floyd, featuring a vibrant red packaging folder set against a dark background. A prominent white insert displays bold red typography reading FLOYD alongside the word Mist, accompanied by a textured grey fabric swatch sample tucked into the sleeve. The top flap of the red folder includes a white line illustration of a sofa. The composition is clean, brightly lit, and highlights tactile paper and textile materials.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Industries

Specialty Retailers

Color

Context

Advertising Campaign