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BrandFloyd
ProjectBrand Identity
A branded cardboard desk box resting on brownstone building steps with autumn foliage in the foreground.

Floyd Brand Identity 2019

Associated creatives

Order
OrderGraphic Design

Tags

branded cardboard boxcardboard boxboxfloyd desk packagingpackaging

Description

A branded cardboard packaging box for a Floyd desk sits on the outdoor stone steps of a residential brownstone building. The box features bold typography reading Hi there, I am a FLOYD desk. Dark metal railings line the staircase leading up to a dark doorway, and autumn foliage with golden and green leaves softly frames the left side of the composition. Natural daylight illuminates the exterior architectural scene.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Color

Rust (60%)
Pure White (40%)

Background

Residential Building

Context

Advertising Campaign