Floyd Brand Identity 2019

Description

This graphic design project for Floyd features four rectangular promotional cards displayed in a horizontal row against a solid black background. Each card is finished in a vibrant red colour and features bold, vertical white typography spelling out the brand name Floyd. Smaller white text labels appear on the left margin of each card, reading Bed, Headboard, Desk, and Side table respectively. The composition is minimal and structured, emphasizing clean typographic alignment and strong colour contrast.

Style

Horizontal, Commercial, Minimalist

Techniques

Typography, Vector

Industries

Specialty Retailers

Color

Background

Black Seamless

Context

Advertising Campaign