ProjectBrand Identity

Brand Identity 2023
Associated creatives
Tags
Description
An outdoor bus shelter display features a advertising poster for the brand Fitsole. The vertical poster is mounted inside a dark metal frame structure on a city street. At the center of the white poster, a pair of colorful running sneakers sits atop a light surface. Bold red typography surrounds the product image, including the phrase LIMITED EDITION ONLINE EXCLUSIVE and launch details for May 23. Below the poster, a concrete curb and sidewalk complete the urban setting.
Style
Vertical, Commercial, Clean
Industries
Sportswear
Color
Pure White (70%)
Crimson (20%)
Background
Street
Context
Out of Home (OOH)