Fitsole
Brand Identity
Brand
ProjectBrand Identity
Date
Nov 2023
Description
Fitsole introduces a refreshed brand identity for their e-commerce retail platform, grounding the digital experience in bold, high-contrast typography and minimalist graphic systems. The project spans out-of-home advertising, including urban bus shelter displays, alongside a suite of digital interfaces and mobile app mockups that center on curated footwear culture. Creative development was led by DashDigital Studio and Jedd Luke Design, with illustration work by Jade Klara and web development by Salt & Pepper. The visual language leans into a clean, commercial aesthetic, utilizing motion graphics and live-action techniques to integrate product photography with sleek, functional retail layouts.
Style
Commercial, Clean
Industries
E-commerce Platforms
Color
Pure White
Crimson
Jet Black
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