Finnish Association of Architects Brand Identity 2023

Description

A wide shot captures a large multi-panel advertising billboard mounted on a white rectangular-tiled subway wall with a dark base. The billboard features distinct color-blocked sections, including a photographic still-life panel on the left with geometric shapes and textures, a central lavender panel containing Finnish text, and a terracotta-colored panel on the right with abstract line work. Graphic design elements, typography, and architectural branding components are integrated across the composition. The lighting is even and flat, typical of an interior transit environment. The work was created for the Finnish Association of Architects, with graphic design by Sofia Pusa, photography by Atte Tanner, and set design by Jenni Juurinen.

Style

Horizontal, Commercial, Clean

Industries

Digital Media & Publishers

Color

Background

Concrete Texture

Context

Out of Home (OOH)