Finnish Association of Architects

Nov 2023

The Finnish Association of Architects’ new brand identity utilizes a minimalist aesthetic to establish a visual language rooted in geometry and architectural form. The project synthesizes clean typography, a nuanced neutral palette, and bold color accents to create a cohesive system across both digital and physical touchpoints. Graphic designer Sofia Pusa led the development of the identity, which includes stationery suites, digital mockups, and large-scale transit advertising. The visual system is defined by its precise structural layouts and the integration of abstract iconography, which channels a professional yet artistic sensibility. To capture the identity’s tactile nature, photographer Atte Tanner and set designer Jenni Juurinen collaborated on a series of still-life compositions. These elements leverage natural light and raw building materials—such as concrete, terracotta, and metal mesh—to bridge the gap between commercial branding and architectural composition.

Horizontal, Commercial, Clean, Minimalist

Advertising Campaign