Finnish Association of Architects Brand Identity 2023

Description

This project showcases the brand identity for the Finnish Association of Architects, featuring minimalist stationery and business card designs. The flat lay arrangement displays a white letterhead with clean typography and a distinctive architectural logo icon, alongside corresponding business cards featuring a vibrant orange pattern and structured layout. The collateral rests upon a pale gridded surface with sweeping white paper elements that create soft, dimensional curves in the background. Graphic design by Sofia Pusa, photography by Atte Tanner, and set design by Jenni Juurinen.

Style

Horizontal, Commercial, Clean, Minimalist

Color

Background

Textured Backdrop, Residential Building

Context

Advertising Campaign