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BrandFIMI
ProjectBrand Identity
Three black and white posters spelling FIMI mounted on a grey urban wall above a concrete sidewalk.

FIMI Brand Identity 2020

Associated creatives

Lukas Diemling
Lukas DiemlingGraphic Design
Colorplan
ColorplanPaper
G . F Smith
G . F SmithPaper

Tags

fimi posterposter designbrand identityfimi brand identitytypography poster

Description

This graphic design project showcases a bold brand identity for FIMI created by Lukas Diemling. Three large posters are mounted side by side in black frames on a textured grey concrete wall above a sidewalk. The posters feature high-contrast black and white typography spelling out the brand name across the panels. Additional small text and a photographic inset detail are visible near the top and bottom margins of the display. The clean, minimalist composition highlights strong typographic hierarchy and physical paste-up textures.

Style

Editorial, Horizontal, Monochrome, Clean

Techniques

Typography

Color

Jet Black (50%)
Pure White (50%)

Background

Street

Context

Advertising Campaign