FIMI Brand Identity 2020

Description

This project showcases the brand identity for FIMI, featuring custom business card designs created by Lukas Diemling using Colorplan paper by G. F Smith. Two white cards with bold, heavy black typography rest diagonally across a dark, textured stone or metal surface. The composition highlights clean graphic design principles, high-contrast monochrome tones, and tactile paper textures. The lighting is soft and directional, emphasizing the texture of the print and the underlying slate-like material.

Style

Horizontal, Commercial, Monochrome, Clean

Techniques

Typography, Emboss & Deboss

Color

Background

Stone Texture

Context

Advertising Campaign, Website / Web