Logo
  • Home
  • ·Media
  • ·FIMI brand identity and graphic design by Lukas Diemling
Monochrome brand identity design for FIMI featuring a hooded jacket with bold lettering and a business card on a textured surface.

FIMI Brand Identity 2020

About

This monochrome graphic design project showcases the brand identity for FIMI by Lukas Diemling, utilizing Colorplan paper by G . F Smith. The composition contrasts a glossy hooded garment displaying bold typography against a textured dark background next to a minimalist business card. Crisp typography and high-contrast lighting accentuate the tactile qualities of the printed materials and branded merchandise. The clean layout emphasizes industrial precision and clean modern aesthetics.

Brand

FIMI

Project

FIMI Brand Identity 2020

Keywords

brand identity designbrand identitygraphic designFIMI brand identitybusiness cardtypographyhooded jacketjacket with typography

Credits

Lukas Diemling
Graphic Design
Colorplan
Paper
G . F Smith
Paper

Styles

HorizontalCommercialMonochromeClean

Techniques

Typography

Background

Black Seamless

Context

Advertising Campaign
Similar media
Close-up portrait of a young man wearing a structured black jacket with a high zipped collar, photographed by Frankie Batista.
Graphic layout featuring bold distressed typography and a small inset image of a man by a motorcycle.
Close-up shot focusing on a round black and gold Fendi Roma Italy 1925 logo patch on a black garment.
Model Angelina Kendall in dark sunglasses and a black leather coat holding a handbag for Michael Kors Fall-Winter 2025 campaign.
Model Angelina Kendall in a black outfit carrying a fuzzy handbag for the Michael Kors Fall-Winter 2025 campaign.
Monochrome portrait of a young man leaning against a stone wall in Sydney, styled by hair stylist Kyye.
Black and white portrait of a person with blonde box braids holding up hair, wearing a black dress with a white Nike logo on the back.
Close-up of water droplets beading on a dark blue waterproof fabric surface with a visible stitched seam.
Silhouetted camera operator kneeling next to a camera setup with bright backlit stage lighting and smoke
Black and white portrait of a person with dreadlocks wearing a technical raincoat by Arcteryx Veilance in New York
Flat lay of stationery and business cards featuring the text 85 Spring St against a clean white background
Close-up split-frame image showing rain droplets on a blue surface beside a cyclist wearing a helmet and reflective sunglasses.
Portrait of a man in sunglasses wearing a sheer shirt and dark coat, captured on black and white film with handwritten markings.
Extreme close-up of a sleek white car body panel intersecting with matte black glass and a silver trim accent
From the same project