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BrandFIMI
ProjectBrand Identity
Monochrome brand identity design for FIMI featuring a hooded jacket with bold lettering and a business card on a textured surface.

FIMI Brand Identity 2020

Associated creatives

Lukas Diemling
Lukas DiemlingGraphic Design
Colorplan
ColorplanPaper
G . F Smith
G . F SmithPaper

Tags

brand identity designbrand identitygraphic designFIMI brand identitybusiness cardtypographyhooded jacketjacket with typography

Description

This monochrome graphic design project showcases the brand identity for FIMI by Lukas Diemling, utilizing Colorplan paper by G . F Smith. The composition contrasts a glossy hooded garment displaying bold typography against a textured dark background next to a minimalist business card. Crisp typography and high-contrast lighting accentuate the tactile qualities of the printed materials and branded merchandise. The clean layout emphasizes industrial precision and clean modern aesthetics.

Style

Horizontal, Commercial, Monochrome, Clean

Techniques

Typography

Color

Jet Black (70%)
Pure White (30%)

Background

Black Seamless

Context

Advertising Campaign