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BrandFIMI
ProjectBrand Identity
Monochrome brand identity design for FIMI featuring a hooded jacket and printed business cards by Lukas Diemling

FIMI Brand Identity 2020

Associated creatives

Lukas Diemling
Lukas DiemlingGraphic Design
Colorplan
ColorplanPaper
G . F Smith
G . F SmithPaper

Tags

fimi brand identitybrand identityfimihooded jacketjacketbusiness cardscards

Description

This brand identity project for FIMI showcases a monochromatic design system created by Lukas Diemling. The composition features a person seen from behind wearing a light-coloured hooded jacket marked with bold typography, paired alongside branded stationery cards printed on textured paper stock. High-contrast lighting and a dark, moody background emphasize the stark black-and-white visual language of the corporate identity.

Style

Editorial, Horizontal, Monochrome, Matte

Techniques

Typography, Low-key / chiaroscuro

Color

Jet Black (50%)
Pure White (50%)

Context

Brand Film / Corporate Video