Figment Brand Identity 2021

Description

This split-composition brand identity showcase features Figment across two distinct product and lifestyle vignettes. The left side highlights a vertical wooden coffee capsule stand filled with white capsules, placed on a warm tan surface beside a ceramic cup and printed collateral. The right side features a person holding an open light-blue umbrella and wearing a bright yellow canvas tote bag, both marked with the Figment logotype. The lighting is clean and warm, highlighting natural textures in wood, canvas, and ceramics. Created for the Brand Identity project by Foreign Policy, Léo Maubert, Redkroft, Studio Es, and JAC&.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Color

Background

Grey Seamless

Context

Advertising Campaign