Figment Brand Identity 2021

About

This split-composition image showcases the brand identity for Figment, featuring custom packaging, marketing collateral, and environmental elements. The left side displays a delicate pastry on a decorative plate alongside branded business cards marked MUUS cakes and wine, accompanied by a small golden fork. The right side features a person's hand wearing rings and a chunky bracelet while holding a patterned paper cup against a speckled countertop and pale pink paneled surface. The design incorporates a cohesive palette of soft pastel tones, clean typography, and playful terrazzo-style patterns.