Figment Brand Identity 2021

About

This project showcase presents two complementary business cards for Figment as part of a clean brand identity project. The top card features a vibrant yellow rectangular paper stock with the word specimen subtly embossed across the top surface. Below it, a white card displays crisp black contact information and typography, including a name, phone numbers, email address, website, and Paris street address. Both cards are captured from a flat-lay perspective against a neutral white background with subtle drop shadows casting a realistic depth. The composition highlights minimalist graphic design principles, precise typography, and tactile paper finishes.