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BrandFigment
ProjectBrand Identity
Flat lay of Figment brand identity materials including a yellow transport card, orange envelope, and patterned stamps.

Figment Brand Identity 2021

Associated creatives

Foreign Policy
Foreign PolicyProjects by
Léo Maubert
Léo MaubertProjects by
Redkroft
RedkroftProjects by
Studio Es
Studio EsProjects by
JAC&
JAC&Projects by

Tags

figment brand identityfigment transport cardbrand identitytransport cardorange envelopeenvelope

Description

This flat lay photograph showcases the brand identity for Figment, featuring custom stationery and collateral art-directed by Foreign Policy, Léo Maubert, Redkroft, Studio Es, and JAC&. A yellow transport card rests atop a textured orange envelope, branded with minimalist typography and the company logo. Additional elements include decorative stamps, patterned inserts, and envelopes in muted blue and green tones. The arrangement is illuminated by soft, natural light, highlighting the tactile paper textures and rich color palette.

Style

Horizontal, Commercial, Earthy, Tactile

Techniques

Natural light, Screen print / silkscreen

Color

Golden Yellow (30%)
Rust (50%)
Sky Blue (20%)

Background

Fabric Texture

Context

Advertising Campaign