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Flat lay of Figment brand identity materials including a yellow transport card, orange envelope, and patterned stamps.

Figment Brand Identity 2021

About

This flat lay photograph showcases the brand identity for Figment, featuring custom stationery and collateral art-directed by Foreign Policy, Léo Maubert, Redkroft, Studio Es, and JAC&. A yellow transport card rests atop a textured orange envelope, branded with minimalist typography and the company logo. Additional elements include decorative stamps, patterned inserts, and envelopes in muted blue and green tones. The arrangement is illuminated by soft, natural light, highlighting the tactile paper textures and rich color palette.

Brand

Figment

Project

Figment Brand Identity 2021

Keywords

figment brand identityfigment transport cardbrand identitytransport cardorange envelopeenvelope

Credits

Foreign Policy
Projects by
Léo Maubert
Projects by
Redkroft
Projects by
Studio Es
Projects by
JAC&
Projects by

Styles

HorizontalCommercialEarthyTactile

Techniques

Natural lightScreen print / silkscreen

Background

Fabric Texture

Context

Advertising Campaign
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