Brand
ProjectBrand Identity

Figment Brand Identity 2021
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Description
This flat lay photograph showcases the brand identity for Figment, featuring custom stationery and collateral art-directed by Foreign Policy, Léo Maubert, Redkroft, Studio Es, and JAC&. A yellow transport card rests atop a textured orange envelope, branded with minimalist typography and the company logo. Additional elements include decorative stamps, patterned inserts, and envelopes in muted blue and green tones. The arrangement is illuminated by soft, natural light, highlighting the tactile paper textures and rich color palette.