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BrandFigment
ProjectBrand Identity
High-contrast monochrome studio flat lay showing business cards with minimalist typography on a dark reflective surface.

Figment Brand Identity 2021

Associated creatives

Foreign Policy
Foreign PolicyProjects by
Léo Maubert
Léo MaubertProjects by
Redkroft
RedkroftProjects by
Studio Es
Studio EsProjects by
JAC&
JAC&Projects by

Tags

business cardsbusiness cardtypography designtypographybrand identitybranding

Description

This monochrome studio composition showcases a minimalist brand identity project for Figment. Two distinct white business cards featuring clean typographic design rest on a dark reflective surface. The upper card displays fine contact details, while the lower square card highlights bold minimalist text layout. The high-contrast lighting accentuates the clean graphic lines and paper texture of the cards against the deep background.

Style

Vertical, Commercial, Monochrome, Clean, Minimalist

Techniques

Typography, Emboss & Deboss

Color

Pure White (30%)
Jet Black (70%)

Background

Black Seamless

Context

Advertising Campaign, Website / Web