Figment Brand Identity 2021

Description

This brand identity project for Figment showcases a clean and sophisticated stationery design displayed on a neutral beige background. The composition is divided vertically, featuring bold white serif typography reading The Edit Vol. 61 on the left black panel. On the right, stacks and arrangements of blue and orange business cards bearing the Figment logo and postage stamp details rest on a textured surface. The lighting creates sharp, defined shadows, emphasizing the tactile quality of the paper materials.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Context

Advertising Campaign