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BrandFigment
ProjectBrand Identity
Person unrolling branded packing tape with red text from a dispenser onto a cardboard box

Figment Brand Identity 2021

Associated creatives

Foreign Policy
Foreign PolicyProjects by
Léo Maubert
Léo MaubertProjects by
Redkroft
RedkroftProjects by
Studio Es
Studio EsProjects by
JAC&
JAC&Projects by

Tags

packing tapetape dispenserbranded packing tapewhite packing tapered text tapecardboard boxhands unrolling tapepackaging materials

Description

A pair of hands pulls branded white packing tape featuring red typography from a tape dispenser resting on top of a cardboard box. The scene is shot from a high angle in a naturally lit indoor workspace with soft curtains in the background. Additional parcels wrapped in branded tape are visible below. The composition focuses on the tactile interaction of unrolling and sealing packages.

Style

Documentary, Horizontal, Clean

Techniques

Natural light

Color

Pure White (60%)
Burgundy (40%)

Background

Fabric Texture

Context

Brand Film / Corporate Video