Fenty Fenty X Puma 2025 Campaign 2025

About

Model Colin Jones is captured mid-air in an acrobatic, contorted backbend pose for the Fenty x Puma 2025 Campaign, creative directed by Rihanna and photographed by Yis Kid. She wears an off-white and grey satin tracksuit accented with blue piping, paired with technical sneakers featuring blue and orange accents. A miniature transparent shoulder bag hangs across her torso as her blonde hair floats in motion. The shot is set outdoors against a stone block wall and pavement under bright, direct sunlight casting a sharp shadow below.