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Brand
Fenty
ProjectFenty X Puma 2025 Campaign
Model in a pink satin top and white trousers suspended horizontally against a grey concrete block wall.

Fenty Fenty X Puma 2025 Campaign 2025

Associated creatives

Yis Kid
Yis KidPhotographer
Rihanna
RihannaCreative Director
Soki Mak
Soki MakFashion Editor/Stylist
Tamara McNaughton
Tamara McNaughtonHair Stylist
Hector Espinal
Hector EspinalMakeup Artist
Juliun Williams
Juliun WilliamsCasting Director
Colin Jones
Colin JonesModel
Kai Isaiah Jamal
Kai Isaiah JamalModel

Tags

model in pink satin toppink satin topsatin topmodel in white trouserswhite trousersmodel suspended horizontallywoman in pink topblonde woman

Description

This image for the Fenty X Puma 2025 campaign features a model suspended horizontally mid-air against an industrial grey concrete block wall and floor. The model wears a long-sleeved pink satin top, white trousers with light piping, and black furry slides. The composition is captured with a dramatic horizontal framing, showcasing clean lighting and precise styling directed by Rihanna with photography by Yis Kid and styling by Soki Mak.

Style

Editorial, Vertical, Clean

Industries

Sportswear

Color

Blush (50%)
Pure White (50%)

Background

Concrete Texture

Context

Advertising Campaign