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Model in a pink satin top and white trousers suspended horizontally against a grey concrete block wall.

Fenty Fenty X Puma 2025 Campaign 2025

About

This image for the Fenty X Puma 2025 campaign features a model suspended horizontally mid-air against an industrial grey concrete block wall and floor. The model wears a long-sleeved pink satin top, white trousers with light piping, and black furry slides. The composition is captured with a dramatic horizontal framing, showcasing clean lighting and precise styling directed by Rihanna with photography by Yis Kid and styling by Soki Mak.

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Background

Concrete Texture

Context

Advertising Campaign