Fenty Fenty X Puma 2025 Campaign 2025

Description

Model Colin Jones is captured levitating mid-air at an angle for the Fenty x Puma 2025 campaign. She is styled in an oversized, lustrous off-white tracksuit detailed with light blue piping, styled alongside metallic silver sneakers with orange outsoles. Directed by Rihanna and photographed by Yis Kid, direct hard lighting illuminates the subject and casts an elongated diagonal shadow across the polished concrete floor in an industrial studio.

Style

Vertical, Commercial, Surreal

Techniques

Hard Light

Industries

Sportswear

Color

Background

Warehouse

Context

Advertising Campaign