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Brand
Fear of God
ProjectEssentials Summer 2024 Core Collection Ad Campaign
Portrait of a person with voluminous dark curly hair wearing a neutral beige hoodie against a textured grey wall

Fear of God Essentials Summer 2024 Core Collection Ad Campaign 2024

Associated creatives

Jerry Lorenzo
Jerry LorenzoFear of God Creative Director
Carlos Nazario
Carlos NazarioArt Director
Maria and Louise Thornfeldt
Maria and Louise ThornfeldtPhotographers
Vince Staples
Vince StaplesModels
Delilah Belle
Delilah BelleModels
Kai-Isaiah Jamal
Kai-Isaiah JamalModels
Ezekiel Conteh
Ezekiel ContehModels
Ruben Moreira
Ruben MoreiraModels
Jessie Aina
Jessie AinaModels
Pierrick Gregoire
Pierrick GregoireModels
Lara Menezes
Lara MenezesModels
and Terrill Jefferson
and Terrill JeffersonModels
Veneda Carter
Veneda CarterStylist

Tags

person with curly haircurly hairpersonbeige hoodiehoodieessentials hoodie

Description

This portrait from the Fear of God Essentials Summer 2024 Core Collection ad campaign features a subject with voluminous dark curly hair framing their face. The subject is wearing a neutral beige hooded sweatshirt with a distinctive black rectangular brand label on the chest, layered over a white tee. Natural sunlight casts soft shadows across the face and textured concrete wall in the background. The campaign was photographed by Maria and Louise Thornfeldt, with art direction by Carlos Nazario and styling by Veneda Carter.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Camel (70%)
Jet Black (30%)

Background

Concrete Texture

Context

Advertising Campaign