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BrandFear of God
ProjectEssentials Summer 2024 Core Collection Ad Campaign
Young man wearing a beige zip-up jacket over a white t-shirt against a plain light background.

Fear of God Essentials Summer 2024 Core Collection Ad Campaign 2024

Associated creatives

Jerry Lorenzo
Jerry LorenzoFear of God Creative Director
Carlos Nazario
Carlos NazarioArt Director
Maria and Louise Thornfeldt
Maria and Louise ThornfeldtPhotographers
Vince Staples
Vince StaplesModels
Delilah Belle
Delilah BelleModels
Kai-Isaiah Jamal
Kai-Isaiah JamalModels
Ezekiel Conteh
Ezekiel ContehModels
Ruben Moreira
Ruben MoreiraModels
Jessie Aina
Jessie AinaModels
Pierrick Gregoire
Pierrick GregoireModels
Lara Menezes
Lara MenezesModels
and Terrill Jefferson
and Terrill JeffersonModels
Veneda Carter
Veneda CarterStylist

Tags

young man in beige jacketyoung manbeige jacketman in beige zip up jacketzip up jacketwhite t shirtman wearing white t shirt

Description

This portrait from the Fear of God Essentials Summer 2024 Core Collection ad campaign features a young man with dark, curly hair gazing directly at the camera. He wears a structured beige zip-up jacket with a point collar layered over a plain white t-shirt. The composition is shot with hard directional sunlight casting a sharp, crisp shadow profile on the plain neutral background to his right. The styling by Veneda Carter and creative direction by Jerry Lorenzo define the minimalist aesthetic, captured by photographers Maria and Louise Thornfeldt with art direction by Carlos Nazario.

Style

Editorial, Vertical, Warm, Clean

Techniques

Hard Light

Industries

Designer Fashion

Color

Beige (80%)
Pure White (20%)

Background

White Seamless

Context

Advertising Campaign