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ProjectEssentials Summer 2024 Core Collection Ad Campaign
Young man wearing a denim jacket and white t-shirt against a light tiled wall for Fear of God.

Essentials Summer 2024 Core Collection Ad Campaign 2024

Associated creatives

Jerry Lorenzo
Jerry LorenzoFear of God Creative Director
Carlos Nazario
Carlos NazarioArt Director
Maria and Louise Thornfeldt
Maria and Louise ThornfeldtPhotographers
Vince Staples
Vince StaplesModels
Delilah Belle
Delilah BelleModels
Kai-Isaiah Jamal
Kai-Isaiah JamalModels
Ezekiel Conteh
Ezekiel ContehModels
Ruben Moreira
Ruben MoreiraModels
Jessie Aina
Jessie AinaModels
Pierrick Gregoire
Pierrick GregoireModels
Lara Menezes
Lara MenezesModels
and Terrill Jefferson
and Terrill JeffersonModels
Veneda Carter
Veneda CarterStylist

Tags

young man wearing denim jacketyoung mandenim jacketwhite t shirtman in denim jacket

Description

This portrait from the Fear of God Essentials Summer 2024 Core Collection ad campaign features a young man centered against a pale concrete block wall. Photographed by Maria and Louise Thornfeldt with art direction by Carlos Nazario and styling by Veneda Carter, the subject wears a washed denim jacket zipped over a white t-shirt, accented by a subtle gold chain necklace. The composition is straightforward and direct, highlighting the clean lines and textural contrast of the apparel.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Denim (50%)
Pure White (50%)

Background

Concrete Texture

Context

Advertising Campaign