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ProjectEssentials Summer 2024 Core Collection Ad Campaign
Model with dark curly hair wearing an oversized grey crewneck sweatshirt and matching grey skirt standing against a neutral studio backdrop

Essentials Summer 2024 Core Collection Ad Campaign 2024

Associated creatives

Jerry Lorenzo
Jerry LorenzoFear of God Creative Director
Carlos Nazario
Carlos NazarioArt Director
Maria and Louise Thornfeldt
Maria and Louise ThornfeldtPhotographers
Vince Staples
Vince StaplesModels
Delilah Belle
Delilah BelleModels
Kai-Isaiah Jamal
Kai-Isaiah JamalModels
Ezekiel Conteh
Ezekiel ContehModels
Ruben Moreira
Ruben MoreiraModels
Jessie Aina
Jessie AinaModels
Pierrick Gregoire
Pierrick GregoireModels
Lara Menezes
Lara MenezesModels
and Terrill Jefferson
and Terrill JeffersonModels
Veneda Carter
Veneda CarterStylist

Tags

woman wearing grey sweatshirtgrey sweatshirtsweatshirtgrey skirtskirtwoman standingmodel

Description

This image from the Fear of God Essentials Summer 2024 Core Collection ad campaign features a model standing against a minimal, neutral studio background. The subject wears an oversized grey crewneck sweatshirt featuring embossed branding paired with a matching grey skirt and trousers. The composition employs a vertical orientation with clean studio lighting that accentuates the textured fabric and relaxed silhouette. Art direction by Carlos Nazario and photography by Maria and Louise Thornfeldt capture the restrained, contemporary aesthetic characteristic of the brand.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Medium Grey (90%)

Background

White Seamless

Context

Advertising Campaign