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BrandFear of God
ProjectEssentials Summer 2024 Core Collection Ad Campaign
Model standing against a concrete wall wearing a dark puffer jacket, layered white t-shirt, and relaxed black trousers.

Fear of God Essentials Summer 2024 Core Collection Ad Campaign 2024

Associated creatives

Jerry Lorenzo
Jerry LorenzoFear of God Creative Director
Carlos Nazario
Carlos NazarioArt Director
Maria and Louise Thornfeldt
Maria and Louise ThornfeldtPhotographers
Vince Staples
Vince StaplesModels
Delilah Belle
Delilah BelleModels
Kai-Isaiah Jamal
Kai-Isaiah JamalModels
Ezekiel Conteh
Ezekiel ContehModels
Ruben Moreira
Ruben MoreiraModels
Jessie Aina
Jessie AinaModels
Pierrick Gregoire
Pierrick GregoireModels
Lara Menezes
Lara MenezesModels
and Terrill Jefferson
and Terrill JeffersonModels
Veneda Carter
Veneda CarterStylist

Tags

man in dark puffer jacketdark puffer jacketpuffer jacketman in black trousersblack trousersman wearing white t shirtwhite t shirt

Description

This portrait from the Fear of God Essentials Summer 2024 Core Collection ad campaign features a male model styled in contemporary streetwear. He wears a dark puffer jacket over a layered white t-shirt and loose black trousers, captured from a low angle against a textured concrete wall. The campaign was creative directed by Jerry Lorenzo, with art direction by Carlos Nazario, photography by Maria and Louise Thornfeldt, and styling by Veneda Carter. The low-angle composition highlights the volume of the outerwear and relaxed tailoring characteristic of the collection.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

Streetwear

Color

Jet Black (70%)
Pure White (30%)

Background

Concrete Texture

Context

Advertising Campaign