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BrandFear of God
ProjectEssentials Summer 2024 Core Collection Ad Campaign
A young male model seated on a chair wearing a dark hoodie, matching sweatpants, and cream-colored high-top sneakers.

Fear of God Essentials Summer 2024 Core Collection Ad Campaign 2024

Associated creatives

Jerry Lorenzo
Jerry LorenzoFear of God Creative Director
Carlos Nazario
Carlos NazarioArt Director
Maria and Louise Thornfeldt
Maria and Louise ThornfeldtPhotographers
Vince Staples
Vince StaplesModels
Delilah Belle
Delilah BelleModels
Kai-Isaiah Jamal
Kai-Isaiah JamalModels
Ezekiel Conteh
Ezekiel ContehModels
Ruben Moreira
Ruben MoreiraModels
Jessie Aina
Jessie AinaModels
Pierrick Gregoire
Pierrick GregoireModels
Lara Menezes
Lara MenezesModels
and Terrill Jefferson
and Terrill JeffersonModels
Veneda Carter
Veneda CarterStylist

Tags

man sittingmansittingdark hoodiehoodiesweatpantscream sneakerssneakershigh-top sneakers

Description

This portrait from the Fear of God Essentials Summer 2024 Core Collection campaign features a young man seated against a textured light wall. He is wearing a dark heavyweight hoodie and matching relaxed-fit sweatpants with prominent drawstrings, paired with cream-colored ribbed high-top sneakers. The lighting creates a strong diagonal shadow across the neutral background surface. The composition is structured vertically, capturing the casual streetwear aesthetic of the brand.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (60%)
Cream (40%)

Background

House

Context

Advertising Campaign