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  • ·Fear of God Essentials Summer 2024 Core Collection
BrandFear of God
ProjectEssentials Summer 2024 Core Collection Ad Campaign
Close-up of a person wearing a grey sweatshirt and sweatpants with Fear of God branded waistband

Fear of God Essentials Summer 2024 Core Collection Ad Campaign 2024

Associated creatives

Jerry Lorenzo
Jerry LorenzoFear of God Creative Director
Carlos Nazario
Carlos NazarioArt Director
Maria and Louise Thornfeldt
Maria and Louise ThornfeldtPhotographers
Vince Staples
Vince StaplesModels
Delilah Belle
Delilah BelleModels
Kai-Isaiah Jamal
Kai-Isaiah JamalModels
Ezekiel Conteh
Ezekiel ContehModels
Ruben Moreira
Ruben MoreiraModels
Jessie Aina
Jessie AinaModels
Pierrick Gregoire
Pierrick GregoireModels
Lara Menezes
Lara MenezesModels
and Terrill Jefferson
and Terrill JeffersonModels
Veneda Carter
Veneda CarterStylist

Tags

grey sweatshirtsweatshirtfear of god waistbandfear of god brandinggrey sweatpantssweatpantsbranded waistband

Description

This image from the Fear of God Essentials Summer 2024 Core Collection ad campaign captures a close-up composition focusing on branded apparel. Art directed by Carlos Nazario and photographed by Maria and Louise Thornfeldt, the frame highlights a person wearing a grey cotton sweatshirt pulled up, revealing a white branded waistband with Fear of God lettering and matching grey drawstring sweatpants. Visible details include cursive arm tattoos and a clean, neutral background setting. The styling by Veneda Carter emphasizes minimalist streetwear aesthetics.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Streetwear

Color

Medium Grey (60%)
Pure White (40%)

Background

White Seamless

Context

Advertising Campaign