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  • ·DKNY Spring 2024 Ad Campaign featuring Kaia Gerber
BrandDKNY
ProjectSpring 2024 Ad Campaign
Kaia Gerber wearing a beige trench coat and black baseball cap holding a white DKNY tote bag while seated on a metal staircase.

DKNY Spring 2024 Ad Campaign 2024

Associated creatives

Team Laird
Team LairdAgency
Trey Laird
Trey LairdCreative Director
Alasdair McLellan
Alasdair McLellanPhotographer
 Kaia Gerber
 Kaia GerberModel
Alastair McKimm 
Alastair McKimm Stylist

Tags

kaia gerberkaia gerber modelwoman wearing beige trench coatbeige trench coattrench coatdkny tote bagwhite tote bagtote bagblack baseball capbaseball capblue jeansjeansblack bootsboots

Description

Model Kaia Gerber is captured by photographer Alasdair McLellan for the DKNY Spring 2024 ad campaign, with creative direction by Trey Laird and styling by Alastair McKimm. She is seated on a metal staircase in a corner with neutral walls, wearing a beige trench coat layered over blue jeans, white socks, and black boots. She wears a black baseball cap and holds a white canvas tote bag featuring prominent black DKNY branding. The lighting is clean and bright, highlighting the textured fabrics and structured accessories.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Beige (50%)
Denim (30%)
Jet Black (20%)

Background

White Seamless

Context

Advertising Campaign