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  • ·DKNY Spring 2024 Campaign with Kaia Gerber
BrandDKNY
ProjectSpring 2024 Ad Campaign
Model Kaia Gerber wearing a black leather jacket against a light grey wall for a DKNY Spring 2024 campaign

DKNY Spring 2024 Ad Campaign 2024

Associated creatives

Team Laird
Team LairdAgency
Trey Laird
Trey LairdCreative Director
Alasdair McLellan
Alasdair McLellanPhotographer
 Kaia Gerber
 Kaia GerberModel
Alastair McKimm 
Alastair McKimm Stylist

Tags

kaia gerberkaia gerber wearing black leather jacketblack leather jacketleather jacketwoman in black leather jacketblack handbaghandbag

Description

Model Kaia Gerber leans against a neutral concrete wall in this advertising campaign image for DKNY. She wears a structured black leather double-breasted blazer over a white top, holding a black handbag with a patterned strap. The photograph is shot by Alasdair McLellan with creative direction by Trey Laird and styling by Alastair McKimm. The lighting is soft and natural, emphasizing the clean lines and textures of the apparel.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (70%)
Pure White (30%)

Background

Grey Seamless

Context

Advertising Campaign