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  • ·DKNY Spring 2024 Ad Campaign with Kaia Gerber
BrandDKNY
ProjectSpring 2024 Ad Campaign
Kaia Gerber wearing a black vest and baseball cap leaning against a light wall for DKNY Spring 2024 campaign

DKNY Spring 2024 Ad Campaign 2024

Associated creatives

Team Laird
Team LairdAgency
Trey Laird
Trey LairdCreative Director
Alasdair McLellan
Alasdair McLellanPhotographer
 Kaia Gerber
 Kaia GerberModel
Alastair McKimm 
Alastair McKimm Stylist

Tags

kaia gerberkaia gerber posingwoman leaning against wallblack vestbaseball capblack baseball capdkny shoulder bagshoulder bagwoman in black vest

Description

Model Kaia Gerber leans against a minimalist wall for the DKNY Spring 2024 ad campaign, captured by photographer Alasdair McLellan and styled by Alastair McKimm. She wears a structured black vest paired with a matching jacket draped over her shoulder and a baseball cap bearing an embroidered logo. The strap of a shoulder bag features bold block-letter branding. The portrait is framed vertically with clean, neutral studio lighting and a stark white background.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (90%)

Background

White Seamless

Context

Advertising Campaign