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  • ·DKNY Spring 2024 Ad Campaign Featuring Kaia Gerber
BrandDKNY
ProjectSpring 2024 Ad Campaign
Kaia Gerber wearing a white DKNY t-shirt, black bucket hat, and black boots while seated against a grey backdrop

DKNY Spring 2024 Ad Campaign 2024

Associated creatives

Team Laird
Team LairdAgency
Trey Laird
Trey LairdCreative Director
Alasdair McLellan
Alasdair McLellanPhotographer
 Kaia Gerber
 Kaia GerberModel
Alastair McKimm 
Alastair McKimm Stylist

Tags

Kaia GerberKaia Gerber seatedwoman wearing white t-shirtwhite t-shirtDKNY t-shirtblack bucket hatblack bootsshorts

Description

Kaia Gerber is featured in the DKNY Spring 2024 ad campaign, captured by photographer Alasdair McLellan with creative direction by Trey Laird and styling by Alastair McKimm. She is seated cross-legged against a minimal grey studio wall, wearing a white t-shirt featuring prominent bold lettering, a black bucket hat, dark shorts, and chunky black boots. The composition relies on soft, clean lighting that highlights the graphic nature of the apparel and the relaxed, contemporary attitude of the portrait.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (50%)
Jet Black (50%)

Background

Grey Seamless

Context

Advertising Campaign