BrandDKNY
ProjectSpring 2024 Ad Campaign

DKNY Spring 2024 Ad Campaign 2024
Associated creatives
Tags
Description
Model Kaia Gerber leans against a neutral grey studio corner for the DKNY Spring 2024 ad campaign, photographed by Alasdair McLellan with creative direction by Trey Laird and styling by Alastair McKimm. She wears an unbuttoned black blazer over a white graphic t-shirt featuring bold black lettering, paired with distressed denim cutoff shorts and chunky black combat boots with white socks. The clean compositional framing captures a contemporary fashion portrait with natural studio lighting and soft shadows cast against the concrete texture wall.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black (50%)
Pure White (30%)
Denim (20%)
Background
Grey Seamless
Context
Advertising Campaign
