Logo
  • Home
  • ·Media
  • ·DKNY Spring 2024 Ad Campaign featuring Kaia Gerber
BrandDKNY
ProjectSpring 2024 Ad Campaign
Model Kaia Gerber wearing a black leather jacket and baseball cap holding a DKNY bag

DKNY Spring 2024 Ad Campaign 2024

Associated creatives

Team Laird
Team LairdAgency
Trey Laird
Trey LairdCreative Director
Alasdair McLellan
Alasdair McLellanPhotographer
 Kaia Gerber
 Kaia GerberModel
Alastair McKimm 
Alastair McKimm Stylist

Tags

kaia gerberkaia gerber modelmodel kaia gerberwoman in black leather jacketblack leather jacketleather jacketblack shoulder bagshoulder bagdkny shoulder bagblack baseball capbaseball capblue jeansjeansyoung womanwoman

Description

This portrait features model Kaia Gerber seated on a stool against a neutral wall for the DKNY Spring 2024 ad campaign. Styled by Alastair McKimm and photographed by Alasdair McLellan, she wears an oversized black leather jacket, blue jeans, a black baseball cap, and a white t-shirt. She holds a large black shoulder bag featuring prominent white block lettering. The composition employs soft directional lighting and clean studio framing to highlight the casual yet polished apparel.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (50%)
Denim (30%)
Pure White (20%)

Background

White Seamless

Context

Advertising Campaign