DKNY Brand Identity 2016

Description

An overhead view of an open white notebook resting on a clean light background. The left page features bold capitalised sans-serif text reading WE ARE NOT ONLY DEFINED BY WHAT WE HAVE DONE, BUT BY WHAT WE HAVE YET TO DO. Two black ribbon bookmarks thread through perforated slots along the binding edge, draping downwards. The composition uses high-contrast monochrome tones and sharp directional lighting, creating subtle shadows beneath the book.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Natural light

Color

Background

White Seamless

Context

Website / Web