DKNY Brand Identity 2016

Description

Graphic design project showcasing the DKNY brand identity. The image features a white rectangular tag centred on a clean white background, branded with bold black DKNY typography. A black satin ribbon threads through the tag horizontally, secured on the left side with a metal safety pin. The composition uses minimalist art direction, sharp high-key lighting, and subtle drop shadows beneath the tag to create a clean physical depth.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

Luxury Fashion Houses

Color

Background

White Seamless

Context

Advertising Campaign, Website / Web