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BrandDior
ProjectCruise 2025 Ad Campaign
Model seated on a yellow block wearing a red plaid jacket, black beret, and high black leather boots against a warm yellow backdrop

Dior Cruise 2025 Ad Campaign 2024

Associated creatives

Maria Grazia Chiuri
Maria Grazia ChiuriDior Creative Director
Brigitte Niedermair
Brigitte NiedermairPhotographer
Ali Dansky
Ali DanskyModels
Jiali Zhao
Jiali ZhaoModels
Sanija Dalecka
Sanija DaleckaModels
and Tanya Churbanova
and Tanya ChurbanovaModels
Elin Svahn
Elin SvahnStylist
Eugene Souleiman
Eugene SouleimanHair
Peter Philips
Peter PhilipsMakeup

Tags

model seated on yellow blockmodel seatedyellow blockred plaid jacketplaid jacketblack leather bootsleather bootsblack beretberetblack handbaghandbag

Description

This portrait from the Dior Cruise 2025 ad campaign, photographed by Brigitte Niedermair with styling by Elin Svahn, features a model seated on a yellow block. The subject wears a red and black plaid jacket, matching skirt, a dark beret with a pom-pom detail, and over-the-knee black leather boots. A black leather saddle bag hangs from the waist, featuring visible hardware. The lighting is soft and directional, casting subtle shadows against a warm, gradient yellow studio backdrop. Hair is styled in a long braided queue by Eugene Souleiman, complementing the structured makeup by Peter Philips.

Style

Editorial, Vertical, Warm, Polished

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Crimson (30%)
Golden Yellow (20%)

Background

Coloured Seamless

Context

Advertising Campaign