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Model wearing a plaid dress and chainmail top standing in tall grass against a dramatic yellow sky

Dior Cruise 2025 Ad Campaign 2024

Associated creatives

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Description

This fashion campaign image for Dior Cruise 2025 features a model posing amidst tall, wild grass against a moody, atmospheric yellow sky. The subject wears a structured plaid dress paired with an intricate chainmail upper panel, belted waist, and dark arm coverings and knee-high boots. A delicate netted veil is pinned in the model's dark hair, catching the breeze. The composition uses a vertical framing with strong lighting that highlights the textures of the apparel and the surrounding flora. The photograph was styled by Elin Svahn and captured by photographer Brigitte Niedermair for Maria Grazia Chiuri's creative direction.

Style

Editorial, Vertical, Warm, Gritty

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Plum (50%)

Background

Meadow

Context

Advertising Campaign