Brand
ProjectCruise 2025 Ad Campaign

Dior Cruise 2025 Ad Campaign 2024
Associated creatives
Tags
Description
This fashion campaign image for Dior Cruise 2025 features a model posing amidst tall, wild grass against a moody, atmospheric yellow sky. The subject wears a structured plaid dress paired with an intricate chainmail upper panel, belted waist, and dark arm coverings and knee-high boots. A delicate netted veil is pinned in the model's dark hair, catching the breeze. The composition uses a vertical framing with strong lighting that highlights the textures of the apparel and the surrounding flora. The photograph was styled by Elin Svahn and captured by photographer Brigitte Niedermair for Maria Grazia Chiuri's creative direction.
Style
Editorial, Vertical, Warm, Gritty
Techniques
Analogue / film
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Plum (50%)
Background
Meadow
Context
Advertising Campaign

