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  • ·Dior Cruise 2025 Campaign Editorial by Brigitte Niedermair
BrandDior
ProjectCruise 2025 Ad Campaign
Two female models in long patterned dresses holding hands before an organic sculpture against a warm hazy backdrop.

Dior Cruise 2025 Ad Campaign 2024

Associated creatives

Maria Grazia Chiuri
Maria Grazia ChiuriDior Creative Director
Brigitte Niedermair
Brigitte NiedermairPhotographer
Ali Dansky
Ali DanskyModels
Jiali Zhao
Jiali ZhaoModels
Sanija Dalecka
Sanija DaleckaModels
and Tanya Churbanova
and Tanya ChurbanovaModels
Elin Svahn
Elin SvahnStylist
Eugene Souleiman
Eugene SouleimanHair
Peter Philips
Peter PhilipsMakeup

Tags

two female models holding handstwo female modelsfemale modelsmodels holding handspatterned dresseslong dresses

Description

This portrait from the Dior Cruise 2025 ad campaign, photographed by Brigitte Niedermair with creative direction by Maria Grazia Chiuri, features two models standing face-to-face and holding hands. They wear intricately patterned, floor-length gowns with braided hair and chokers. The subjects stand atop a mossy mound featuring a central vertical organic sculptural element. The warm, hazy, golden-yellow background creates an atmospheric and ethereal quality.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Beige (70%)
Jet Black (30%)

Background

Solid Colour

Context

Advertising Campaign