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BrandDEMO
ProjectBrand Identity
A person walking past a digital advertising display on a train station platform, with a train visible in the background.

DEMO Brand Identity 2022

Associated creatives

Studio Dumbar
Studio DumbarOrganiser

Tags

digital advertising displayadvertising displaydigital displaytrain station platformtrain stationplatformperson walkingperson

Description

This image for the Brand Identity project by DEMO showcases a digital advertising display positioned on a train station platform. A person with a backpack is captured walking past the illuminated vertical screen, which features bold red typography against a light background. In the background, a blue and yellow train is parked alongside the platform. The composition utilizes architectural elements and foreground framing to create depth in a real-world transit environment.

Style

Horizontal, Commercial, Clean

Color

Jet Black (50%)
Crimson (50%)

Background

Transport Hub

Context

Out of Home (OOH)